Keynote

Keynote 3: Perpetual Change in a Digital World

When

Wed, Oct 9
9:30 am - 10:30 am PDT

Open to All

Physical
Location

Keynote Mainstage – W326, Level 3

Loading…

Session Speakers

Session Description

We live in a time of accelerating change, all driven by technology. Be it individuals, industry, economies, society and the environment, they are all connected and the impact is there for all to see.

Constant change presents challenges and opportunities. We need to ensure there is equal opportunity for all.

Accelerated action is needed to ensure barriers to progress are removed, so young people and those digitally excluded can connect and open themselves up to new offerings. Balancing the digital divide is needed more than ever as tens of millions of future jobs will require far more advanced digital skills, including coding, software, and app development. A digital future is sure to be faster-paced and more dynamic than it is today. Let’s make sure digital is a future fit for everyone.

The telecoms and technology industries, by definition, are in a state of constant change and intense competition. Marketing has become a key differentiator in every industry, especially the tech and telecoms industry.

Evolving the role of marketing and reshaping its functions to match is a constant challenge in light of new AI technology, the volume and richness of data, changing skills, the need to increase cross-functional collaboration and evolving customer expectations. Marketing leaders must address these challenges. 

 


Similar Sessions